About Uniqode:
Uniqode (formerly Beaconstac) started as a way to leverage technology to solve the disconnect between the physical and digital worlds.
Over the last few years, Uniqode became the chosen platform for over 50,000 businesses worldwide for their proximity marketing needs. We're currently powering over 200 Million QR Code scans worldwide and growing at a 100% rate. We're also a pioneer in the digital business cards realm - a modern, paperless way to share one's professional and company contact details.
We pride ourselves on being a people-oriented company with investors like Accel and Telescope supporting us in our journey. We are a group of passionate and driven individuals focused on building a world-class product through collaboration.
Uniqode's team is spread across India and the USA, with offices in New York and Bangalore.
About the Growth Team:
The Growth team's goal is to make it exceptionally easy for people around the world to discover, try, buy, and adopt our suite of products and services. As a result, our team is responsible for driving sustainable business growth by increasing acquisition, onboarding, activation, monetization, and conversion throughout the end-to-end growth funnel. We use experimentation, user feedback, and data-driven insights to guide our work and optimize the customer experience.
About the Role:
As the Growth Product Manager, you will play a pivotal role in driving Uniqode's success by enhancing customer value and promoting seamless transitions from free to paid plans. Your efforts will ensure customers not only choose Uniqode but also stay engaged and increase their usage over time. While your primary focus will be solving customer problems, you will prioritize initiatives that deliver the most significant business outcomes.
Key Focus Areas:
- User Acquisition: Develop and implement strategies to attract and engage new users. Focus on optimizing the website and marketing channels to increase trial sign-ups. Example challenge: Design a campaign that leverages social proof to boost trial sign-ups.
- User Activation: Analyze and improve the user onboarding experience to ensure new users quickly understand and derive value from the product. Example challenge: Develop a step-by-step onboarding process that reduces the time to first QR Code creation.
- Conversion Optimization: Increase conversion rates from free to paid plans by enhancing feature accessibility and user satisfaction. Example challenge: Create and test a personalized in-app messaging campaign to highlight premium features and encourage upgrades. Analyze usage patterns to identify which features are most correlated with long-term retention and develop a plan to promote these features.
- Retention and Engagement: Identify key factors that drive user retention and engagement, and develop features or programs to support these drivers. Example challenge: Implement a loyalty program that rewards users for regular usage and referrals.
Day to Day Responsibilities:
- Take ownership of the growth funnel. Lead and manage growth projects from ideation to implementation.
- Plan and manage sprints and develop the strategic roadmap for the growth squad, prioritizing tasks to maximize impact and efficiency.
- Maintain a robust reporting system to track key performance indicators. Review and analyze metrics regularly to identify any unexpected trends as well as opportunities to push towards target goals.
- Analyze user behavior data sets to uncover insights, trends, and patterns that inform strategic growth initiatives and business decisions.
- Collaborate with marketing, product, design, engineering, and data to build and test experiments focused on improving activation and conversion metrics.
- Play a key role in growth roadmap planning, advocating for marketing initiatives that support our monetization and retention goals, and clearly articulating their value to key stakeholders.
About You:
- Experience: 5+ years of experience in product marketing, growth, product management, or a related field, with a proven track record of delivering impactful results.
- Growth Expertise: Demonstrated success in tackling growth-related challenges, particularly in activation, onboarding, and monetization. Proficient in using A/B testing tools (Optimizely, LaunchDarkly) for rapid iteration and employing BI tools (Looker, Amplitude, MixPanel) to measure impact.
- Strategic Insight: Deep understanding of key business KPIs such as conversion, engagement, retention, and churn.
- Messaging & Copywriting: Strong ability to craft compelling messaging and copy that clearly articulates the product's value proposition, resonates with target audiences, and drives desired actions.
- Collaborative Mindset: Proven ability to work effectively with cross-functional teams (Product, Marketing, Design, Engineering) to drive organizational objectives and achieve business outcomes.
- Leadership & Initiative: Strong ability to take ownership of projects, drive them to completion, and influence the direction of initiatives beyond your immediate responsibilities.
- Adaptability & Versatility: Comfortable navigating ambiguous problems, defining solutions, and rallying support for growth initiatives.
- Data-Driven Decision-Making: Proficient in using analytical tools (e.g., Metabase, Amplitude, Intercom, Google Analytics) to analyze data, extract insights, and inform strategic decisions.
What's in it for you
- Be part of building the world's first and best QR Code technology Platform that fundamentally changes how companies around the world perceive QR codes and their connectedness.
- Your customers are going to be the best sales and marketing teams out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.
- Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.
You can look forward to the following benefits:
- Competitive compensation, stock options
- A budget for your professional development and ongoing learning
- Health insurance and disability coverage
- 2 weeks of Paternity leave and 12 weeks of Maternity leave
- Mental Wellness Program to support your well-being and self-care
- Company contribution to gym and wellness memberships
About our culture
Imagine being part of a workplace where every detail is significantespecially you. At Uniqode, our values are not just words but a way of life. We strive to create an environment where:
- Empowerment, support, and inclusion are paramount
- Trust and transparency are integral to our operations
- Creativity, curiosity, and continuous improvement are fostered daily
