EduFund Job Opening
We are in search of a dynamic and talented
Digital Marketer specialized in the education loan sector to become a part of our marketing team. The ideal candidate should possess a deep understanding of digital marketing strategies, performance marketing, CRM systems (Web Engage), marketing automation, and different online advertising platforms. We are looking for individuals who are innovative thinkers with an inclination towards data-driven marketing and a proven history of excelling in lead generation and conversion optimization.
Primary Responsibilities
- Drive and nurture leads through diverse digital channels, refining the lead funnel to maximize conversion rates.
- Collaborate with cross-functional teams to develop and implement a holistic content calendar for the social media team, in line with business objectives and branding guidelines.
- Craft compelling and captivating ad copies for meta-ads and Google Ads, ensuring resonance with the target audience and driving desired actions.
- Oversee and execute email marketing campaigns, formulating persuasive copy for newsletters, promotional emails, and other customer communications.
- Develop and execute WhatsApp marketing campaigns, tailoring messages to the distinct characteristics of this platform.
- Utilize marketing automation tools to streamline and enrich customer journeys, nurturing leads through personalized and pertinent content.
- Monitor and analyze campaign performance using relevant metrics, making data-driven decisions to optimize marketing strategies.
- Work collaboratively with the design team to create visually appealing graphic copies for online ads, ensuring alignment with the brand's visual identity.
- Possess a strong understanding of landing page best practices, ensuring optimal optimization for conversion.
- Work closely with the CRM team to effectively segment and target customers, enhancing engagement and retention rates.
- Stay updated with industry trends and emergent digital marketing technologies, bringing innovative ideas to the team.
Requirements And Skills
- Proven experience (minimum 2 years in Education loans abroad or study abroad space) in digital marketing, with a focus on performance marketing and lead generation.
- Proficiency in using CRM systems such as Zoho or Web Engage, with the ability to effectively segment and manage customer data.
- Strong understanding of marketing automation processes and tools (Zapier, Zoho Automation).
- Experience in managing Google Ads campaigns and Meta Ads campaigns.
- Excellent copywriting skills for various digital platforms, including social media, email, crafting compelling meta-ad copies, and WhatsApp.
- Familiarity with social media management, including content scheduling and community engagement (Telegram).
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
- Strong project management skills, able to handle multiple tasks and deadlines.
- Excellent communication and teamwork abilities
About EduFund
EduFund is a pioneering platform that aids Indian parents in planning for their child's higher education in advance. Our product enables families to invest for education, obtain education loans, and receive competitive scholarships! Founded in 2020 by Eela Dubey (NYU 13) and Arindam Sengupta (Princeton 12), we are committed to making education financing straightforward and accessible.
The EduFund team is composed of dedicated individuals with a penchant for chai, creative problem-solving, and an unwavering passion for our mission. Our founding team members have previously worked at renowned companies such as Reliance, Goldman Sachs, CRISIL, GradRight, LeverageEdu, HDFC, and many others.
Having secured over $5M in funding from prominent investors like MassMutual Ventures, Kunal Shah, and DSP Investment Managers, we are poised for continued growth and success.
Headquartered in Ahmedabad, with teams in Mumbai and Pune, EduFund offers a vibrant and collaborative work environment.
Website - https://www.edufund.in/
- Get a glimpse into life at EduFund: https://bit.ly/3t5hLpd
Skills: industry trend analysis,whatsapp marketing,landing page optimization,communication,landing page best practices,email marketing campaigns,crm systems,project management,analytical mindset,loans,content calendar,customer segmentation,campaigns,lead generation,ad copies,digital marketing,study abroad programs,ad copywriting,performance marketing,graphic design,online advertising platforms,marketing automation tools,teamwork,conversion optimization,campaign performance analysis,marketing automation,whatsapp marketing campaigns,social media management
