Job Title: Demand Generation Manager
Location: Chennai, India
Company Overview
Our client stands for everything that's above the ordinary, i. e. extraordinary. We strive to go the extra mile to deliver exceptional value to our employees and customers. Because, at the core, we believe in pushing ourselves to become the best possible variants of ourselves to not only satisfy the needs of our customers but also to explore and taste the full potential of life.
Through our client flagship products under the Two Minute Reports brand, we strive to make data analytics easy, affordable, quick to benefit, and interesting for every marketing team out there. In this era where too much data can become an overhead, we make this an opportunity for marketers to optimize their efforts and realize gains quickly through our products.
Self-service analytics, no code/developer requirements, simple-to-use interface, fast response times, and advanced automation are our avenues to make this possible. We all know, Artificial Intelligence and Machine Learning are the taming masters of this data era, we are committed to solving complex marketing problems through the application of these innovative methods as we continue to improve our products.
Job Description
We are on the hunt for a dynamic Demand Generation Manager with a robust engineering background and a proven track record in a startup environment within the SaaS sector. This role is ideal for a strategic thinker with a growth mindset who thrives on experimentation and innovation. As a Demand Generation Lead, you'll play a crucial role in building new channels, optimizing, and managing our lead generation and sign-up funnels, identifying and plugging leaks, increasing lead quantity and quality, and crafting compelling lead magnets to drive our business growth.
Responsibilities
- Strategy Development: Develop and execute end-to-end demand generation campaigns across various channels, including digital marketing, email, content marketing, and social media, to drive lead generation and customer acquisition.
- Content Development: Collaborate with the content marketing team to create compelling and targeted content for demand-generation campaigns. Ensure content is optimized for different stages of the buyer's journey.
- Funnel Optimization: Build and continuously optimize signups, lead generation, and conversion funnels. Analyze performance, identify leaks, and implement solutions
- Lead Magnets: Develop and deploy compelling lead magnets that attract and convert our target audience, including whitepapers, webinars, e-books, and interactive tools.
- A/B Testing, and Experimentation: Embrace a culture of experimentation by continuously testing campaigns, strategies, and channels to discover the most effective approaches.
- Data Analysis, and Insights: Leverage data to make informed decisions, track campaign performance, and measure ROI. Use insights to refine strategies and tactics continuously.
- SEO and Analytics: Utilize SEO best practices to increase visibility and engagement. Analyze content performance metrics to inform strategy and adjustments.
- Cross-functional Collaboration: Work closely with the content, product, and engineering teams to ensure alignment and synergy across all demand generation activities.
- Market Research: Keep abreast of the latest trends and best practices in demand generation, SaaS marketing, and your industry niche.
- Growth Mindset: Foster a culture of learning and innovation, encouraging team members and the wider organization to embrace change and new challenges.
Experience
- Bachelor's degree in Engineering, Marketing, Business, or a related field; relevant certifications are a plus.
- Over 4-7 years in B2B marketing with in-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing for B2B Saas companies
- Hands-on experience on the Hubspot Professional/Enterprise platform.
- 1+ year of having managed lifecycle
- stages, creating automation workflows, custom fields, and reporting dashboards to join data tables across multiple objects, email sequences, and lead scoring.
- Experience setting up and executing marketing campaigns to engage, nurture, and acquire accounts with a multi-touch, cross-channel approach.
- Experience with marketing B2B SaaS products in US, European, and global markets.
- An MBA from a Tier I/II College is an added advantage.
