Job Description
Job Summary:
We are seeking a passionate and data-driven Senior Manager, Growth, to join our dynamic team. You will play a pivotal role in accelerating our direct-to-customer (D2C) revenue growth by leading innovative growth initiatives and fostering collaboration across various departments.
Responsibilities
- Develop and execute a comprehensive D2C growth strategy, focusing on acquiring new customers, engaging existing customers, increasing customer lifetime value (CLTV), and driving brand loyalty.
- Lead the design and execution of growth-hacking experiments using A/B testing and data analysis tools (e.g., Adobe Target, Adobe Campaign).
- Work closely with cross-functional teams including engineering, design, analytics, marketing, commercial, revenue management, and user experience to translate growth strategies into actionable projects and product enhancements.
- Leverage user-centric design principles and customer behavior analytics to identify opportunities for improvement across the customer journey.
- Analyze user data and key performance indicators (KPIs) for D2C channels to measure product effectiveness in generating revenue, identify areas for improvement, and A/B test different functionalities.
- Stay up to date on the latest trends and innovations in airline marketing, customer experience (CX), and growth hacking methodologies.
- Communicate effectively with cross-functional stakeholders at all levels and present findings and recommendations effectively to them.
Qualifications
- Minimum 7+ years of experience in a growth-focused marketing or product management role, preferably within the airline industry or a major online travel agency (OTA).
- Proven track record of success in developing and implementing data-driven growth strategies that have demonstrably increased revenue or user engagement.
- Strong analytical skills with experience in utilizing marketing technology (Martech) tools such as Adobe Target, Adobe Campaign, Adobe Analytics for A/B testing and data analysis.
- Excellent communication, collaboration, and presentation skills.
- User-centric mindset with a passion for understanding customer behavior and motivations.
- Ability to think creatively and develop innovative solutions to complex growth challenges.
- Strong work ethic with a focus on results and speedy execution.
Benefits
- Competitive salary and benefits package.
- Opportunity to work on challenging and impactful projects that drive significant D2C revenue growth and be a part of the Digital Transformation at IndiGo.
- Dynamic and collaborative work environment.
- Be part of a team that is shaping the future of air travel.
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers.
Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their but not limited to - gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status.
