Title : Growth Management - General Manager
About Us:
Paytm is India's leading financial services company that offers full-stack payments & financial
solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the team:
Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our Paytm for Business App.
About the Role:
We are looking for P4B (Paytm for business) App Growth Managers for accelerating the core growth metrics and user (Merchant) numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
Key Responsibilities: - App growth Manager
. Responsible for acquisition and activation of Soundbox and QR merchants through P4B
. Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimize activation on P4B
. Responsible for transaction growth of merchants - both with and without devices through P4B
. Work closely with product team and define and execute requirements for improving conversion flows and new acquisition programs for merchants on paytm for business app
. Plan and execute marketing campaigns to improve frequency and Value of transactions
. Own campaigns from end to end - manage targeting and segmentation, messaging, creative,
measurement and reporting
. Monitor and report on performance of these campaigns against agreed KPIs
. Drive marketing decisions through quantitative results and A/B testing as well as qualitative research and customer insights
Key Responsibilities: -
Risk and Compliance SPOC
. Being the bridge between the Risk team and the business team for maximizing the risk mitigation with minimizing the business impact.
. Working with the risk policy team for right policy formulation for risk mitigation.
. Working closely with Complaince team and business operations team to ensure fully complaint operations.
. Working with risk ops team to mitigate operations risk for the business.
