Growth Management - Deputy Manager - Paytm Travel

Job Title Business Analyst - Deputy Manager

Designation Assistant Manager

Experience - 3-5 Years

About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the team: Paytm Travel has revolutionized the travel industry - intending to empower millions of travelers who choose us as their preferred travel partner. Being one of the largest travel platforms in the country, we aim to not only ensure seamless, instant booking, but also a delightful journey. We strive to enrich the customer experience by making every transaction transparent, honest and hassle-free. To stay ahead of the curve, we are working aggressively towards our ambition to make travel affordable for all. With this customer centricity at our core, we strive to make Paytm Travel synonymous with trustworthy travel partners.

Requirements:

Growth/Customer Life Cycle Management: Responsible for Growth/CLM campaigns that drive user acquisition, engagement, retention and at an overall level responsible for revenue growth.

Marketing Campaigns: Plan, execute, and optimize multi-channel marketing campaigns including digital, social media, email, and more.

Offline Marketing: Plan out and execute offline campaigns from material development to on ground coordination with central marketing teams and external agencies

Data Analysis: Use data analytics to track and measure campaign performance, identify trends, and make data-driven decisions.

Market Research: Conduct market research to identify new growth opportunities and stay ahead of industry trends.

Customer Segmentation: Develop and manage customer segmentation strategies to personalize marketing efforts and improve targeting.

Collaboration: Work closely with cross-functional teams including product, sales, and customer service to ensure alignment and drive growth initiatives.

Budget Management: Manage and optimize the growth marketing budget to maximize ROI.

Reporting: Provide regular reports and insights on growth metrics, campaign performance, and overall marketing effectiveness.

Analytical Mindset: Ability to analyze complex data sets, identify patterns, and make data-driven decisions.

Communication Skills: Excellent written and verbal communication skills.

Team Player: Ability to work collaboratively with cross-functional teams and build strong relationships

Why join us

This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if youre excited by the prospect of using data to drive strategic decisions and foster business success.· A collaborative output driven program that brings cohesiveness across businesses through technology.

A solid 360 feedback from your peer teams on your support of their goals.

Respect, that is earned, not demanded from your peers and manager.

Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. It is your opportunity to be a part of the story!