Own and deliver the growth and scale-up of Piramal's fully digital, multi-product, multi-channel X-Sell business which is sourced from various channels currently (including but not limited to):
- Customer D2C (in response to Digital Marketing campaigns)
- Outbound & Inbound Call Centres (CC)
- Piramal's Customer Mobile App
- Branch Sales Teams across network of Piramal branches
- Branch Operations Teams across network of Piramal branches
- Break down quarterly/monthly business growth goals into channel-wise business targets
- Define and setup channel-wise clear and granular funnels with clear customer success metrics; setup strong funnel measurement systems/dashboards
- Define daily run rates, drive sales/growth rigour with daily/weekly sales cadences in collaboration with channel stakeholders (e.g. branch sales or operations teams or call centre or digital marketing teams)
- Develop data-driven insights to continously scale leads, optimize conversions, reduce CAC, improve profitability
- Deliver defined channel-wise business targets (growth, risk, profitability)