Growth Associate observes how users experience their pain points concerning the area in which the business operates and how they interact with the product to alleviate their problems, guide the users in a manner they can use the product in a much more optimal fashion, and provide this data and inputs to the product team to incorporate. By tracking usage patterns, identifying trends, and making inferences about users preferences, needs, and behaviors, they help the users most out of the products and they make informed recommendations for product managers and other guardians of the product.
They should get in touch with the users on the Nbyula platform through online or in-person mode if need be, and with respect to Nbyula market place figure out ways wherein demand-side users can be matched with the supply-side service providers on the platform. This is a full-time terraformer position, meaning that you hit the ground running and quickly absorb the functional domain skills, business and market domain knowledge and above all Nbyula s core organizational values!
Roles, Responsibilities Expectations:
- Research and identify users of the Nbyula marketplace product. This includes users on the demand side, like aspiring international studies students, alumni, international professionals etc
- Identify the most efficient and effective channels for reaching out to the users.
- Manage and engage the users through a depth understanding of their group behavior and other motivations. Another important aspect of this research is to identify the challenges faced by the users in each segment, group the challenges via apt grouping criteria so that the product team can take those inputs and use them in the product.
- Suggest and implement new interaction opportunities for the users, for eg. via gamification, social currency accumulation, community discussions, webinars, etc.
- Conduct audio/video interviews and gather material that can be used by the content team to build content helpful for other users.
- Direct/review content creatives to be posted to various social media accounts, to ascertain the fitness of the content with the audience segment expectations.
- Analyze and publish the results of subjective discussions, objective surveys, or data points alluding to user behavior or challenges.
- Work with the in-house or external audio/video teams to effectively capture audio/video content through user interviews.
- Formulate a thesis on what works the best for the users and implement and share the outcomes with them
- Manage all the various tasks efficiently and effectively using the tools and technology offered by the company. This includes project management, conversation management, data analysis, document sharing, and collaboration tools, scheduling and meeting tools, etc.
- Ability to persuade and close the loop on sign-up process for potential users on Nbyula platform
Qualifications Skills:
- 0-4 years of experience in B2B/B2C sales domain
- Experience with user/client onboarding and engagement
- Pro in searching and collating information through online tools
- Spoken and written English proficiency
- Extremely numbers and objectives-driven person who can deliver set monthly/quarterly targets
- Should be present and active on social media platforms (LinkedIn / Instagram / Facebook / Twitter , etc)
- Highly conversation driven
- Ability to manage hundreds of conversations (Online/Chat/Telephonic)
- Effective communication skills
- Strong organizational and interpersonal skills
- High convincing and persuasive skills
- High-energy and passion
Who is an ideal match for being a terraformer at Nbyula
All the attributes that we are looking for in an ideal teammate.
- Openness- We welcome people from different backgrounds and schools of thought, Terraformers are open to different perspectives in approaching a solution and not just limit their thoughts or ideas to only a specific domain
- Conscientiousness- We believe in working together for the larger goal and with complete dedication and not just for personal benefits, however we do not expect terraformers to work to the point of burnout
- Humility- Being humble, grateful and respectful are the core traits of terraformers, we do not expect people to agree with every view of the management, feel free to have a different perspective but we always expect it to be put forward with respect
- Risk Takers- Terraformers are not afraid of the unknown and are open to new things, not that we encourage extreme risks without weighing the consequences but we are ones who take calculated risks
- Autodidacts- Terraformers teach themselves to learn, we do our own research to get solutions, we do not expect you to have a blank slate and figure everything out yourself, we are here to guide you but not handhold and micromanage you
- Self-Actualization- Terraformers are on the path of self-actualization, we are not bothered by the noise and distractions around us, we only work towards achieving our full potential. We do not expect you to over-burden yourself and not have fun but we expect you to work to the best of your capabilities
