Description
Overview of job
GroupM is the world s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager-Search to join us.
The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns.
Reporting of the role
This role reports to: Business Group Head
3 best things about the job:
- Get to work with top brands on Performance Marketing
- Get to work in a truly integrated team handling 360 aspects for a brand
- Work closely with leading publishers like Google, Facebook, Amazon etc
In this role, your goals will be:
In three months:
- Understand the complete biddable media scenario on the client s business, e.g. Search, Facebook, etc.
- Handled day to day tasks/requirement effectively
In six months:
- Optimized implementation in all biddable media platforms
- Explored and executed an innovation in one of the biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation
- Create a road-map for the next year
What your day job looks like at GroupM:
- Analyze, track, and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance
- Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
- Stay ahead of the competition by analyzing, keeping pace, and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis
Minimum qualifications:
- Minimum 4+ years experience within paid media
- Thorough understanding of Google Ads, Facebook Ads
- Expertise in Google analytics
- Number Crunching
- Amazon FK advertisement experience will be an added advantage
