Conduct market research , oversee product development and design , set prices , launch new products , oversee advertising campaigns , and monitor sales performance to effectively market assigned products / services .
Monitor, analyze , and evaluate domestic and international market trends , consumer behavior and competitor activity to identify market opportunities for the product /service.
Monitor, analyze , and evaluate product performance and customer feedback to generate new product ideas .
Identify product /service changes to meet customer needs .
Liaise with other areas of the organization ( e.g ., production , R&D) to implement these changes .
Prepare sales forecasts and budgets .
Monitor sales volume , revenues and costs against forecasts .
Adapt plans to improve the sales performance of the product /service.
Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product /service that are effective and appropriate for the target audience .
