About ISOCRATES
iSOCRATES advises on, builds, manages, and owns mission-critical Marketing, Advertising, and Data platforms, technologies, and processes as the Global Leader in MADTech Resource Planning and Execution serving publishers, marketers, agencies, and enablers.
iSOCRATES has two lines of business: Platform/Products (MADTechAI) and Services (Consulting: Strategy and Operations; Managed Services).
MADTechAI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform. Purpose-built to Deliver Speed to Value serving B2C and B2B marketers, agencies, publishers, and their enablers. Visit: https://madtechai.com
iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
The company is headquartered in Saint Petersburg, Florida, U.S.A. with its global delivery centers in Mysuru and Bengaluru, Karnataka,
Job Description
The Group Product Manager will lead the strategic development and enhancement of our proprietary business intelligence platform, iSOCRATES MADTechAI, as well as other innovative products. This role demands a deep understanding of technology, strong analytical skills, and a collaborative mindset to evaluate product potential, oversee the product lifecycle, and ensure alignment with both client-partner and internal needs.
Key Responsibilities
- Product Management and Strategy:
- Lead the strategic vision and execution of iSOCRATES MADTechAI, focusing on feature enhancements and user experience improvements
- Conduct market research to identify customer needs within the AdTech, MarTech, and DataTech landscapes, translating them into actionable product requirements
- Prioritize product features based on business impact, customer feedback, and technical feasibility
- Product Development Lifecycle:
- Oversee the entire product development lifecycle, including conception, design, development, testing, and launch phases
- Utilize Agile methodologies (SCRUM, Kanban) to facilitate iterative development and continuous improvement
- Manage roadmaps, timelines, and deliverables using tools like Jira, ensuring projects are on track and risks are mitigated
- Technical Design and Architecture:
- SaaS Development: Deep understanding of SaaS architecture, deployment, and lifecycle management
- Cloud Platforms: Proficiency with cloud platforms (AWS required; Google Cloud and Azure preferred)
- AI and Machine Learning: Extensive experience with AI/ML concepts, tools, and frameworks (e.g., TensorFlow, PyTorch, Scikit-learn) and their application in product development
- Data Engineering: Strong knowledge of data engineering principles, including ETL processes, data pipelines, and data modeling to ensure data integrity and availability for analytics
- Data Analytics: Strong knowledge of data analytics, data warehousing, and business intelligence tools (e.g., SQL, Tableau, PowerBI, Sisense)
- Natural Language Processing (NLP): Familiarity with NLP techniques and applications in product features to enhance user engagement and insights
- Microservices Architecture: Experience designing and implementing microservices architectures to enhance product scalability and maintainability
- ReactJS Technologies: Proficiency in ReactJS and related frameworks to ensure seamless front-end development and integration with back-end services
- Collaborate with engineering teams to define system architecture and design concepts that align with best practices in UX/UI
- Ensure the integration of various technologies, including APIs, AngularJS, Node.js, ReactJS, and MVC architecture into product offerings
- Strong hands-on experience in Product-Led Growth (PLG) strategies and Partner/Channel go-to-market approaches
- Cross-Functional Collaboration:
- Partner closely with the U.S. and India-based Partner Success teams to support pre-sales activities and customer engagement, acting as a subject matter expert in AdTech, MarTech, and DataTech
- Facilitate communication between product, engineering, marketing, and sales teams to ensure cohesive product strategy and execution
- Engage with external customers to gather feedback and drive product iterations
- Data Analysis and Insights:
- Design and implement client data analysis methodologies, focusing on data-driven decision-making processes relevant to AdTech, MarTech, and DataTech
- Develop analytics frameworks that leverage data science principles and advanced statistical methods to derive actionable insights for clients
- Monitor product performance metrics and develop KPIs to assess impact and identify areas for improvement, leveraging A/B testing and experimentation techniques
- Process Development and Improvement:
- Establish and refine processes for product management, ensuring repeatability and scalability
- Lead initiatives to enhance existing workflows, focusing on efficiency and effectiveness in product delivery
- Create and present progress reports, updates, and presentations to senior management and stakeholders
Qualifications
- Bachelor's or Master's degree in Computer Science, Data Science, or a related quantitative field
- MBA or specialized training in product management or data science is preferred
- 12 to 20 years of experience in technology product engineering and development, with a minimum of 10 years in product management
- Proven track record in managing complex products, especially in business intelligence or marketing technology domains
- Strong proficiency in BI platforms (e.g., Sisense, Tableau, PowerBI, Looker, DOMO) and data visualization tools
- Deep understanding of cloud platforms (AWS, Snowflake) and experience with database query languages (SQL, NoSQL)
- Expertise in API development and management, along with knowledge of front-end technologies (AngularJS, ReactJS, Bootstrap)
- In-depth knowledge of AI and NLP technologies, with experience in applying them to enhance product functionality
- Strong background in data engineering, including ETL processes, data warehousing, and data pipeline management
- Must have a strong understanding of digital advertising, including AdTech, MarTech, and DataTech technologies
- Experience in B2C and B2B SaaS product development, particularly in customer journey mapping and email marketing
- Strong analytical and problem-solving abilities, with a focus on data-driven outcomes
- Excellent communication and presentation skills, capable of articulating complex ideas to diverse audiences
- Collaborative and open-minded, fostering a culture of innovation and accountability
- High energy and enthusiasm for driving product success in a fast-paced environment
- Have extensive experience with Atlassian products including JIRA and Confluence
- Have extensive experience with Product Management and Monitoring software
- Must be ready to relocate to Mysuru or Bengaluru
