Group Product Manager - General Medicine

Independently handle brand management responsibility for allocated brands.

Brand portfolio to include strategically important brands of the Division

Achieve top-line, market share and bottom-line targets for the brands assigned

Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

Analyze market conditions and forecast sales on a regular basis

Monitor ROI on brand strategies Monitor competitor activities

Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

Develop and implement Annual Operating Plan for brand portfolio

Undertake fieldwork to capture insights

Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement

Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

Lead Divisional initiatives which are of significant impact to the business / organization Buddy to new brand managers in the team

Mentor/Guide to management trainees in the team