Independently handle brand management responsibility for allocated brands.
Brand portfolio to include strategically important brands of the Division
- Achieve top-line, market share and bottom-line targets for the brands assigned
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Analyze market conditions and forecast sales on a regular basis
- Monitor ROI on brand strategies
- Monitor competitor activities
- Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
- Develop and implement Annual Operating Plan for brand portfolio
- Undertake fieldwork to capture insights
- Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
- Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
- Lead Divisional initiatives which are of significant impact to the business / organization
- Buddy to new brand managers in the team
- Mentor/Guide to management trainees in the team
Education:
Graduate in Science / Pharmacy
MBA/PGDBA in Sales and Marketing
Experience
- Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
- Additional exposure of sales preferred
- Exposure to managing Key Accounts / dealing with Key Opinion Leaders
- Experience in managing new launches
