I. JOB PURPOSE
What you will be doing
- Implement SOPs, track budgets, follow processes, evaluate TATs, and set expectations streamlining the communication functions between stakeholders and employees.
- Create a team culture that is built on quality, trust, and superior specialist skill sets, breeds success fosters effective teamwork and relationships at the workplace, and spreads an integrated mindset among all the key stakeholders.
- Manage and track monthly, quarterly, and annual budgets for your brands by virtue of AOPs or quarter-planning activities.
- Plan and aid in the implementation of integrated strategies on brands, by driving business value for them.
- Establish processes/systems for cross-selling client services across the company. Identify opportunities within the teams to take up more business/projects and work with BD to plug the gaps.
- Provide training support to the team as and when required and provide guidance.
- Implement ways of working/processes/schedules to course-correct, in case of any escalations from the clients/brands.
- Implement a robust schedule for the following:
- Invoice/Estimate Tracking
- KPI Sheets for Every Client
- P&L Management for the team
- Manpower mapping, Salary Budgeting & Succession Planning for the business unit
- Develop a mechanism for clients to experience the depth of our service offerings, in order to drive growth in line with company imperatives to increase the value per client and billings per client.
- Identify opportunities for mining existing brands as well as build projects for the teams in order to aid in meeting targets.
- Identify and develop PR opportunities that create a favorable image for the team and the company at large.
- Facilitate effective payment collection from clients, to ensure the company's financial liquidity.
- Analyzing data, drawing insights, and making data-driven recommendations. Knowledge of tools like Google Analytics or other marketing analytics platforms
- Collaborate with cross-functional teams such as creative, content, and technical teams to develop and execute digital marketing campaigns. Ensure effective communication and coordination among team members within the business unit.
- Identify opportunities to upsell additional digital marketing services to existing clients. Renew contracts and negotiate terms for continued collaboration.
II. KEY RESULT AREAS
THINK BIG, THINK DIFFERENT
Leaders create and communicate a bold direction that inspires results. They think differently and always look at improving organization work culture and client's business problems, by thinking big, far and out of the box.
- Audit of services we provide and constantly challenge the status quo in order to improve the company's future prospect, with a convergent view
- Identify processes, innovations, automation tools, etc. that will improve efficiencies and position the company as a forward thinking entity
- Constantly think of innovative and effective integrated ideas that drive value to the client's business
- Explore new market offerings and develop capabilities to internalize those offerings.
LEADERS ARE OWNERS AND ARE RIGHT, A LOT
Schbang's aim is to inspire the core management team to take on ownership and responsibility since we believe that your strategic and financial contributions are essential to Schbang as well as your own success. Also, we understand that you have the capability to have strong business judgment and instinct.
Business Development:
- Ensure that opportunities for new business are developed, pursued and converted. Work closely with the Department Heads (Media/ SEO/ Motion Picture/ Tech/ Events) to define strategy and provide support for new business pursuit
- Enhancing profitability on existing brands by increasing net margins across jobs undertaken
Account Mining:
- Increase the revenue contribution of clients by cross-selling services of other departments at Schbang
- Identify and implement new selling propositions that can be potential revenue drivers
Financial Tracking:
- Tracking monthly, quarterly and yearly core and integrated numbers in the prescribed formats
- Ensuring financial trackers have been audited and are upto date
- Reporting numbers monthly to the VPs, Jr.Art Director & TL levels, in a timely manner to ensure financial inclusion
- Responsible for planning and delivery of business with respect to the targets set for your team, with a cumulative core & integrated target set for your Reporting VP, in the pre-decided proportion Constantly look for ways to improve net margins across jobs .
