- Work on a wide range of projects and media, using various computer software to visualize and develop innovative graphic designs that meet business goals
- Obtain input, ensuring designs meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately
- Work independently and cooperatively on multiple projects with marketing team, meeting deadlines and budget constraints, and scheduling project implementation based on workload, which may include five or more simultaneous projects
- Examine existing processes, identifying flaws and creating solutions to improve design capabilities
- Conduct testing of sample applications, websites and software to Assess user experience and ease of design
- Use recent studies and findings to establish the best overall design elements to include in UX design experiences
- Design the aesthetics to be implemented within a website or product, from the layout menus and drop-down options to colors and fonts allowing for interface edits as needed
- Combine interface design concepts with digital design and establish milestones to encourage cooperation and teamwork
Daily and Monthly Responsibilities
- Collaborate, brainstorm, and strategize with multiple teams or clients for a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communication, newsletters, and marketing materials
- Develop concepts by hand or with software, and execute original content determining ideal usage of color, text, font style, imagery, and layout
- Manage the design and uploading process of all project material, understanding best practices for using a content management system
- Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
