Collaborate with the marketing team and other departments to create designs for digital campaigns, including social media, websites, emails, and other marketing platforms.
Develop and design branding assets such as logos, brochures, flyers, banners, and other promotional materials.
Create engaging visuals for presentations, reports, and other internal communications as well as for marketing purposes.
Maintain consistent visual branding across all company materials and channels.
Ensure all designs adhere to brand guidelines and are delivered on time.
Stay updated on industry trends and implement best practices to bring fresh ideas and creativity to the team.
Provide support to other team members with design-related tasks as needed.
Collaborate with the marketing division to plan and execute effective marketing campaigns, ensuring alignment with company goals.
Communicate across departments to integrate marketing efforts and enhance overall business understanding.
Generate leads and increase brand visibility through targeted social media strategies.
Conduct thorough market research to gather insights on industry trends, consumer behavior, and competitive landscape to strengthen the companys market position.
Develop marketing materials and campaign content to support promotional efforts across multiple channels.
Ensure consistent brand messaging and visual identity across all marketing platforms and materials.
Utilize SEO and SEM techniques to optimize content and improve search engine rankings, driving web traffic and engagement.
Analyze performance metrics across all digital platforms, using data to inform future marketing strategies and improve ROI.
Stay updated on the latest marketing trends and technologies, applying best practices to drive innovation and efficiency within the team.
Support other team members in various marketing-related initiatives as needed.
Qualifications:
Proven experience as a Graphic Designer and Social Media Marketing Executive, with a strong portfolio showcasing design and marketing projects.
Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, CorelDraw, etc.).
Solid understanding of SEO and SEM optimisation techniques.
Excellent communication and collaboration skills.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Up to date with the latest industry trends, technologies, and best practices in design and marketing
