Google Tag Manager -Specialist

Overview:

We are seeking a skilled GTM Specialist to join our team. The ideal candidate will have strong expertise in Google Tag Manager (GTM), data layer implementations, JavaScript coding, and managing cookies. Additionally, proficiency in configuring and managing Facebook Pixels, and generating Google Analytics (GA4) data using GTM is essential. The candidate should also be knowledgeable in custom dimensions and metrics within GA4.

Key Responsibilities:

- Implement and manage GTM tags, triggers, and variables.

- Develop and maintain GTM setups for various tracking requirements.

- Ensure accurate data collection and tag firing across web properties.

- Design and implement data layer structures.

- Write and debug JavaScript codes for data fetching and manipulation.

- Collaborate with developers to ensure proper data layer integration.

- Create, manage, and troubleshoot cookies for tracking purposes.

- Implement logic to ensure compliance with privacy regulations and standards.

- Configure and manage Facebook Pixels for accurate conversion tracking.

- Implement custom events and parameters to capture detailed user interactions.

- Generate comprehensive GA4 data using GTM.

- Configure and manage custom dimensions and metrics.

- Analyze and interpret GA4 data to provide actionable insights.

- Work closely with marketing, development, and analytics teams to ensure seamless tracking and data collection.

- Document GTM and tracking setups for future reference and scalability.

Requirements:

- Proven experience in implementing and managing Google Tag Manager (GTM).

- Strong knowledge of data layer structures and JavaScript coding.

- Expertise in cookie creation, management, and logic implementation.

- Proficiency in configuring and managing Facebook Pixels.

- Understanding of Google Analytics (GA4) and generating GA4 data using GTM.

- Experience with custom dimensions and metrics in GA4.

- Strong analytical and problem-solving skills.

- Excellent communication and collaboration abilities.

Preferred Qualifications:

- Certifications in Google Tag Manager and Google Analytics.

- Experience in a digital marketing or web analytics role.

• - Knowledge of privacy regulations and compliance standards.