We at Socio Labs are a dedicated workaholic group who love the digital world. We craft fresh digital makeovers for your business. We work in cohesion, enjoying the entire journey from brainstorming sessions to the final outcome. Our passionate team works as per client needs and demands. Our amalgamation of creativity and technology will restyle your websites, social media, ranking in search engine research and bring you quality leads for efficient conversions. Using custom-tailored ideas and marketing parcels will help you climb the ladder of success in the digital space.
Location: Lajpat Nagar, Delhi
Salary : 20,000- 32,000 per month
Working Days : Monday - Friday
Working hours : 10 am to 7 pm
Responsibilities:
1. Campaign Management:
- Develop, implement, and optimise PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Monitor campaign performance, analyse key metrics, and provide actionable insights to improve ROI.
2.Keyword Research:
- Conduct thorough keyword research to identify high-value and relevant keywords for campaign targeting.
- Regularly update and refine keyword lists based on performance and market trends.
3.Ad Copywriting:
- Create compelling and engaging ad copies that resonate with the target audience.
- A/B test ad copies to identify the most effective messaging.
4.Budget Management:
- Manage and optimize campaign budgets to ensure cost-effectiveness and maximize results.
- Provide recommendations on budget allocation based on campaign performance.
5.Ad Extensions and Formats:
- Utilize ad extensions and various ad formats to enhance visibility and improve ad performance.
6.Competitor Analysis:
- Stay updated on industry trends and conduct competitor analysis to identify opportunities and areas for improvement.
7.Reporting:
- Generate regular reports on campaign performance, providing insights and recommendations for optimization.
- Communicate results and strategies to the broader marketing team.
8.Conversion Tracking:
- Set up and maintain conversion tracking to measure the effectiveness of campaigns in meeting business goals.
9.Testing and Optimization:
- Conduct A/B testing on various elements of campaigns, including ad creatives, targeting, and landing pages.
- Implement continuous optimization strategies to improve key performance indicators.
Requirements:
- 6 months to 1 year of hands-on experience in managing PPC campaigns.
- Proficient in using Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication skills and the ability to work collaboratively with cross-functional teams.
- Knowledge of SEO principles and their integration with PPC campaigns is a plus.
- Experience on running shopping ads is a plus.
