About Us
Seventh Triangle Consulting is a tech and marketing integrated agency and a Shopify Plus partner in India. We cater exclusively to the e-commerce industry, offering top-notch performance marketing, retention marketing, and data analytics services. Join our dynamic team and be part of our journey to become one of the best e-commerce performance marketing agencies.
Job Overview
Were looking for a talented and experienced Google Ads Specialist with expertise in Merchant Center and Google Analytics to join our team. In this role, you will be responsible for the end-to-end management of Google Ads campaigns, focusing on maximizing conversions and enhancing ROI for e-commerce clients. A strong understanding of e-commerce marketing and data analysis is essential, as well as proficiency in using the Google tech stack.
Key Responsibilities
- Campaign Creation & Optimization: Set up, monitor, and optimize campaigns across Google Search, Display, Shopping, and YouTube to achieve client goals.
- Merchant Center Management: Oversee and optimize product feeds within Google Merchant Center, ensuring accuracy, compliance, and high-quality listings.
- Google Analytics & Reporting: Leverage Google Analytics to assess campaign performance, provide insights on user behavior, and deliver actionable recommendations to improve conversion rates and ROI.
- Keyword & Audience Targeting: Conduct in-depth keyword research, audience segmentation, and competitor analysis to drive targeted traffic and improve campaign relevance.
- Ad Copywriting & Creative Collaboration: Write compelling ad copy and collaborate with design teams to create visually appealing and high-converting ad creatives.
- Bid Strategy & Budget Optimization: Implement smart bidding strategies and monitor budget allocations to achieve optimal ad spend efficiency.
- Performance Analysis & A/B Testing: Conduct regular A/B tests for ads and landing pages, analyze results, and refine campaigns for continuous improvement.
- Client Reporting: Produce weekly and monthly performance reports, summarizing KPIs, key insights, and future strategies to drive results.
Key Skills & Qualifications
- Experience: 2-4+ years of hands-on experience managing Google Ads, particularly for e-commerce clients.
- Technical Expertise: Proficiency in Google Merchant Center, Google Analytics (GA4), and Google Tag Manager.
- Certifications: Google Ads and Google Analytics certifications are preferred.
- Analytical Skills: Strong data analysis skills, with a focus on e-commerce KPIs, including ROAS, CTR, CPC, and CVR.
- Platform Knowledge: Familiarity with Shopify, WooCommerce, or similar e-commerce platforms.
- Communication Skills: Excellent communication skills for client interactions and internal collaboration.
- Project Management: Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
Preferred Qualifications
- Experience with CRO principles and A/B testing.
- Familiarity with additional platforms, such as Bing Ads and Facebook Ads.
- Strong understanding of the e-commerce customer journey and seasonal marketing.
Role: SEM / PPC Specialist
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: B.Com in Any Specialization, B.Sc in Any Specialization
About Company
Seventh Triangle started in 2018 as Direct to Consumer enabler and Digital Transformation Agency. It was founded by a team who have been successful DTC Entrepreneurs themselves. We help Brands achieve Revenue & Profitability growth using Data, Technology and Marketing interventions. Seventh Triangle also happens to be a Shopify Plus Partner in India which allows us to work with enterprise brands Jockey, Titan, Nykaa, V-Guard and many more. With a team size of over 120 across two locations (Noida & Bengaluru), Seventh Triangle is a preferred partner to work with in the Indian D2C and Shopify space.
