Key Requirements:
- Versatility in Roles: - The ideal candidate must be ready to wear multiple hats, contributing to various aspects of the business beyond traditional marketing duties. This includes supporting sales, product development, and customer service initiatives.
- Budget Management: - Given our current stage, the Marketing Leader must excel in making the most of limited resources. This includes finding cost-eRective ways to market our products and services, leveraging partnerships, and utilizing low-cost or free marketing channels eRectively.
- Innovative Marketing Strategies: - We need someone who can think outside the box to create innovative marketing campaigns that increase brand visibility without breaking the bank. This involves using digital marketing, social media, content marketing, and guerilla marketing tactics to their fullest potential.
- Data-Driven Decision Making: - The ability to analyze marketing data to measure the eRectiveness of campaigns and make informed decisions is crucial. The candidate should be proficient in using marketing analytics tools to track performance and adjust strategies accordingly.
- Passion for Startups: - A genuine interest in the startup ecosystem and an understanding of its unique challenges and opportunities is essential. The candidate should be motivated by the prospect of growing with the company and contributing to its success from the ground up.
Qualifications: Bachelor's degree in Marketing, Business, or related field (MBA preferred). 10+ years of experience in marketing with a strong focus on digital and performance marketing. Proven track record of driving growth through strategic marketing initiatives. Expertise in digital marketing channels including SEM, SEO, PPC, social media, email, and content marketing. Strong analytical skills with the ability to interpret data and translate it into actionable strategies. Excellent leadership and team management abilities. Outstanding communication and interpersonal skills. Experience with marketing automation tools and CRM systems. Ability to thrive in a fast-paced, dynamic environment. Preferred Skills: Experience in fintech industry is a must. Proficiency in using tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other performance marketing platforms. Knowledge of web development and content management systems (e.g., WordPress, HubSpot).
Job Type: Full-time
Pay: 3,000,000.00 - 4,000,000.00 per year
Education: - Master's (Preferred)
Experience:
- digital and performance marketing: 10 years (Preferred)
* Fintech industry: 5 years (Preferred)
Work Location: In person
