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Product Positioning & Messaging
Develop and articulate clear, compelling value propositions, tailored to address the specific needs of key markets and customer segments.
Ensure consistent, brand-aligned messaging across all global and local marketing channels.Market Strategy
Define and lead market strategy, working closely with global teams to localize initiatives and accelerate global adoption.
Collaborate with Product Managers, Sales, and Marketing teams to deliver integrated market strategies that align with business goals and customer needs.Product Launch Management
Develop comprehensive product launch plans, ensuring readiness across all departments for effective product rollouts.
Manage the end-to-end process of global product launches, with a focus on strategic alignment, resource coordination, and impact tracking.Sales Enablement
Partner with Sales teams to develop impactful sales collateral and support materials.
Create tools and resources that enable the Sales team to effectively communicate product benefits and drive customer adoption.Market Insights & Competitive Analysis
Conduct ongoing customer, competitor, and market analysis to inform and refine our marketing and product strategies.
Leverage insights from data analytics, customer feedback, and industry trends to adjust GTM strategies.Content and Campaign Development
Oversee multi-channel marketing campaigns and content creation to increase lead generation, drive brand awareness, and nurture customer engagement.
Develop targeted, value-driven content for various formats including digital, video, case studies, and customer testimonials.Cross-Functional Collaboration
Serve as the customer voice within cross-functional teams, shaping product enhancements, go-to-market initiatives, and marketing strategy.
Work closely with Product Management, Marketing, Business Development and Sales teams to ensure the customer experience aligns with brand promise.
A successful Global Product Marketing Lead should have:. Experience: Over 10 years experience in a product marketing leadership role, preferably within fintech, payments, trade finance, SCF or B2B financial services platforms
. Strategic Expertise: Proven experience in building GTM strategies, market positioning, and delivering measurable business outcomes through targeted product marketing initiatives.
. Industry Knowledge: Strong understanding of B2B fintech products and the financing landscape, with a track record of successful product launches in new and competitive markets.
. Analytical Skills: Ability to translate data insights into actionable strategies, supported by experience in market research and competitive analysis.
. Content Creation: Hands-on experience in crafting compelling content and managing multi-channel marketing campaigns.
. Sales Enablement: Experience developing sales enablement materials and working collaboratively with sales teams to ensure success in customer acquisition and retention.
. Education: Bachelor's degree in Marketing, Business, or related field MBA preferred.
This is a fantastic opportunity to lead product marketing efforts in a progressive global Fintech company
Function:Fintech
Job Type:Permanent Job
Date Posted: 27/11/2024
Job ID: 101574419
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
