Revenue Generation Expert in B2B Strategies Brand Management Product Marketing Market Research and Analysis Company Profile: www.rhysley.com
Brand Online Site: https://www.mehar.com/india
Position Profile: Genaral Manager Marketing
Job Summary :The General Manager Marketing is responsible for developing and executingcomprehensive marketing strategies to increase brand awareness, drive sales,and ensure the overall growth of the company in the apparel industry. This rolerequires a strong understanding of market trends, consumer behavior, andeffective marketing techniques. Also involve in Revenue Generation of a companyand also handle Profit and loss management.
Key Responsibilities :-
1. Expert in B2B Strategies : With minimum10 years of experience in the apparel manufacturing sector, excelling in B2Bsales, marketing, and merchandising. Known for driving significant businessgrowth and market expansion through strategic buyer engagement and productpositioning.
2. Strategic Planning and Execution:- Develop and implement a cohesive marketing plan to increase brand awareness andsales. Identify target markets and develop strategies to communicate effectivelywith them. Oversee the companys marketing budget and ensure resourceallocation aligns with strategic goals.
3. Brand Management :- Ensure thebrand message is strong and consistent across all channels and marketingefforts. Develop brand positioning and messaging that differentiates thecompany in the market. Maintain brand integrity across all company marketinginitiatives and communications.
4. Market Research and Analysis :-Conductmarket research to identify trends and opportunities in the apparel industry. Analyzeconsumer behavior and adjust marketing strategies accordingly. Monitorcompetitor activities and develop strategies to counteract competitive actions.
5. Product Marketing :-Collaboratewith product development teams to ensure new products meet market needs. Developmarketing campaigns for product launches and ensure successful implementation. Workclosely with sales teams to provide tools and support for effective productselling.
6. Partnerships and Collaborations:- Identifyand establish strategic partnerships and collaborations to enhance brandpresence. Manage relationships with external agencies, vendors, and partners.
7. Public Relations and Communications :-Overseeall internal and external communications, ensuring a consistent and positivecompany image. Manage public relations efforts and media relations to increasecompany visibility.
Qualifications :- Bachelors degreein Marketing, Business Administration, or related field
-Minimum of 10 years of marketing experience, with at least 5 years in a seniormanagement role in the apparel industry.
-Proven track record of developing and executing successful marketingstrategies.
-Strong understanding of current online marketing concepts, strategy, and bestpractices.
-Excellent leadership, communication, and interpersonal skills.
-Ability to think creatively and innovatively.
-Strong analytical skills and data-driven thinking.
