Role Description
This is a full-time remote role for a Freelance Google Tag Manager.
Requirements
- Complete GA4 and GTM integration as required.
- Analyze GA4 data to identify and resolve site performance issues.
- Provide actionable insights for improvement.
- Set-Up Event Tracking and Custom Dimensions
- Implement event tracking for user interactions.
- Configure custom dimensions and metrics to capture specific data.
- Configure GA4 for e-commerce tracking.
- Define and create audience segments for targeted marketing.
- Develop custom dashboards for easy data visualization and reporting.
- Provide comprehensive weekly reports summarizing key metrics and insights.
Qualifications
- Proven experience with Google Tag Manager implementation and management
- Strong understanding of web analytics and tracking implementations
- Proficiency in HTML, CSS, and JavaScript
- Google Tag Manager Certification is a plus
