Overview
The Franchise Development Manager in the Fast-Moving Consumer Goods (FMCG) industry plays a vital role in expanding the organization's footprint by identifying and securing new franchise opportunities. They are critical in driving business growth and maintaining brand standards across various franchises. The role involves strategic planning, relationship management, and market analysis to drive successful franchise expansion.
Key Responsibilities
- Identify, research, and analyze potential new franchise opportunities.
- Drive the development of franchise territories, including site selection and market analysis.
- Develop and execute franchise sales strategies to meet growth targets.
- Negotiate and secure franchise agreements that align with company objectives.
- Provide support and guidance to franchisees in operational and marketing initiatives.
- Manage relationships with existing franchisees to ensure brand standards and operational excellence.
- Conduct competitive analysis and stay abreast of industry trends to drive franchise expansion.
- Collaborate with cross-functional teams to develop franchise support programs and materials.
- Represent the organization at franchise exhibitions, trade shows, and industry events.
- Oversee franchise legal compliance and documentation.
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, or relevant field.
- Proven experience in franchise development, sales, or business development within the FMCG industry.
- Demonstrated success in achieving franchise growth targets.
- Strong negotiation and sales skills with a track record of closing franchise deals.
- Excellent understanding of franchise laws, regulations, and industry best practices.
- Exceptional communication and interpersonal abilities to foster strong franchisee relationships.
- Ability to analyze market trends, consumer behavior, and competition.
- Proficiency in CRM software and Microsoft Office suite.
- Strategic thinker with a result-oriented approach to franchise expansion.
- Willingness to travel as needed to support franchise development initiatives.
Skills: communication,franchise,interpersonal skills,crm software,fmcg,microsoft office,negotiation,market analysis,strategic planning,microsoft office suite,relationship management,sales,competitive analysis,business development,franchise development
