JOB SUMMARY
Lifestyle Asia India is searching for talented writers with experience in covering, food in India. Reporting to the Senior Editor Digital Growth, the candidate will write and publish SEO-forward articles on a daily basis and work towards digital KPIs to produce high-quality content for our readers. The writer will also liase with relevant PR stakeholders as required.
KEY RESPONSIBILITIES
- Independently coming up with story ideas and angles for the different verticals (mainly food, entertainment and lifestyle) keeping aspects like brand positioning and traffic generation in mind
- Write daily, SEO-friendly online articles that are relevant to our audience
- Reacting to news events and pushing out timely breaking news on all channels
- Following and analysing competitors on websites and social media
QUALIFICATIONS
- Excellent writing and communication skills in English
- Keen interest, knowledge and contacts in the world of lifestyle, particularly in fields of food and beverage, travel and entertainment; knowledge of the regional travel and wellness landscape is a plus
- Possess 2+ years experience in digital media in India
- Possess 2-3 years experience in subbing content is preferred
- Proven track record of writing engaging well-researched, SEO-friendly stories and headlines
- Detail-oriented, resourceful and can work fast under daily deadlines
- Ability to optimise content for all distribution channels (Google, Facebook, Instagram, etc.)
- Ability to analyse traffic data to identify user needs and gaps in content
- Excellent knowledge of the food scene in major cities in India and contacts to travel agencies.
- Social media-savvy and always staying on top of trending topics
- Experience using CMS such as Wordpress
- Knowledge of analytics tools such as Chartbeat and Google Analytics
- Experience in working with digital KPIs (engagement, reach) and knowledge how to improve them
- Practical knowledge of video production/editing and being in front of a camera is a plus
About us
BurdaLuxury is one of Asia's most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com,
Augustman.com, PrestigeOnline.com, and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 17 countries, employs more than 12,000 people and publishes around 600 products.
