As a Fashion Marketing Specialist, you will help promote the brand. You will be responsible for driving brand equity on various Offline & Online media channels.
Job Description:
- Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.
- Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.
- Campaigns should build brand awareness, retain customers and encourage repeat purchases, generate positive word-of-mouth, generate new leads, and promote new launches.
- Work closely with the Founder/ Creative Director and other functional team to align with business goals.
- Writing content for social media posts, curating and making reels for the brand's Instagram handle.
- Identify and forge partnerships with influencers, bloggers, and content creators whose audience demographics and interests align with the brand's target market.
- Develop and execute social media strategies across platforms such as Instagram, Facebook, and YouTube.
Create engaging and shareable content to build brand awareness and drive customer engagement.
- Providing fashion advice, stylizing, shoot boards, choosing and co-ordinating outfits for models in photo shoots, choosing props and accessories, and preparing them for shoots.
Monitor trends and insights to optimize social media performance.
- Design, develop, & implement effective and consistent media engagements across formats.
- Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
- Lead social media organic strategy, including content creation and driving relevant metrics, including follower growth among target audiences.
- Identify and build a base of influencers - independent persons who can drive positive brand engagement.
- Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
- Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers.
- Oversee the planning and execution of campaign shoots, ensuring alignment with brand vision and objectives.
- Coordinate with designers and photographers to produce compelling content for social media and marketing campaigns.
Qualification & Skills :-
- Bachelor's degree in Marketing,Fashion digital communication
- 1 Yrs experience in Fashion wear retail marketing and Brand Management[Fresher can also apply]
- Strong understanding of messaging (customer/influencer) and positioning
- Excellent communication skills (written and verbal)
- Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously
- A hands-on, participative, leadership style that encourages creative problem solving
Job Type: Full-time
Pay: 18,000.00 - 25,000.00 per month
Schedule:
Experience:
- total work: 1 year (Preferred)
- Marketing: 1 year (Preferred)
Work Location: In person
Application Deadline: 06/10/2024
