Skills:
Digital advertising, Social media marketing, Data analysis, Target audience segmentation, Ad copywriting, Campaign optimization, Budget management, A/B testing,
Job Responsibilities
- Knowledge of Facebook Ads
- Understanding of custom audiences and lookalike audiences
- Ability to generate and install the Facebook pixel.
- 2-5 years experience managing Facebook & Instagram ad account(s)
- Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance, and work towards marketing objectives
- Expert in creating ads and ad copies
- Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.
- Familiarity with A/B and multivariate experiments
- Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
- Experience working with popular social media advertising platforms found in Facebook with E-Commerce products.
- Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
- Manage, mentor & grow the team members to deliver impact
- Minimum Budget handled requirement - 20 L minimum a month
Required Skills And Qualifications (Personality/Attributes/Traits)
- At least 2 years of professional experience in managing performance campaigns
- Excellent analytical, organizational, project management, and time management skills.
- A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture
- Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns
- Experience in handling annual performance advertising budgets of upwards of INR 20 L a month is a must
- Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general
