Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing.
Usage of Google Analytics, and marketing analytics reports. Should be well acquainted in
Google Ads- Shopping Ads/ Search Ads, Facebook- Ads, Other Paid Channels if any.
Mostly expertise needed for an e-commerce background preferably international market.
Should be very good in managing feeds, Updating Manual feeds if required.
Solving the Feed disapproval and warnings from time to time.
Well versed with All bidding strategies and Optimizing Techniques for Google and Facebook Ads.
Very good in writing ad copies and suggesting other formats of creatives.
Good with understanding of the entire Funnel and leveraging sales from them based on various re marketing campaigns.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Requirements:
BA/BBA/MBA/B.Tech or equivalent working experience.
2 to 4 Years of experience in Paid Marketing from E Commerce background. if possible
International companies selling Apparels, Other Indian products.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Pinterest, Snapchat,
Bing, Quora and more).
Experience handling marketing budgets above 20-50+ lakhs a month and forecasting/reporting results
