Skills:
Google Ads, Search Engine Optimization (SEO), Facebook Ads, Adobe Illustrator, facebook, ppc, ad words,
Company Overview
Outright Creators is a dynamic and innovative digital marketing agency specializing in creating impactful online marketing campaigns for clients across various industries. We are committed to delivering exceptional results through data-driven strategies and cutting-edge technologies. As a business development manager, you will be responsible for leading our Google Ads team and ensuring the successful implementation of our clients advertising campaigns.
Position: Google Ads Specialist
Location: [City], [Country]
Employment Type: Full-time
Job Responsibilities
- Develop and execute effective Google Ads campaigns for clients, ensuring alignment with their marketing objectives and target audience.
- Conduct thorough keyword research and analysis to optimize ad performance and maximize ROI.
- Create and manage Google Ads campaigns, including ad copywriting, campaign structuring, keyword selection, bid management, and ongoing optimization.
- Monitor and analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, and cost per conversion, using Google Ads and analytics tools.
- Generate regular reports and provide insights to clients on campaign performance, trends, and recommendations for improvement.
- Stay updated with the latest industry trends, tools, and best practices in Google Ads and apply them to enhance campaign performance.
- Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience.
- Conduct A/B testing and implement strategies to continually improve ad performance and campaign outcomes.
- Identify opportunities for expanding clients online advertising presence and recommend strategies for scaling campaigns.
- Communicate effectively with clients to understand their business objectives, answer queries, and provide timely updates on campaign progress.
- Maintain a strong understanding of clients industries, competitors, and target markets to inform campaign strategies.
Qualifications And Skills
- Bachelor's degree in marketing, advertising, or a related field.
- 2-3 years of proven experience as a Google Ads Specialist or in a similar role.
- Google Ads certification is highly desirable.
- In-depth knowledge of Google Ads platform, including campaign setup, optimization, and reporting.
- Proficiency in using Google Analytics to analyze campaign performance and derive actionable insights.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent copywriting and communication skills to create compelling ad copy.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Experience with A/B testing methodologies and conversion rate optimization.
- Proactive and self-motivated with a strong attention to detail.
- Ability to work independently and collaboratively within a team environment.
