Job Descriptions:
In order to succeed in this role, PPC Expert must have sound knowledge of all Search Engine Optimization and Search Engine Marketing principles. In addition to that, also have excellent mathematical and analytical skills.
Roles & Responsibilities:
- The candidate will be required to strategize, launch and lead the execution of PPC campaigns across various channels such as Amazon Marketing Services, Google, and Facebook.
- Monitoring budgets for paid search campaigns and also overseeing companys accounts on search platforms.
- Devising strategies to drive online traffic/sales to our web and mobile properties.
- Developing and managing digital marketing campaigns on Google and other ad networks.
- Tracking KPIs and producing valuable reports for senior management.
- Drive new ideas and processes to improve the performance of campaigns across the web and mobile, including account structure, bidding, ad copy, and keyword development.
- Experience with using Google analytics for in-depth analysis of account performance.
- Run A/B split tests for landing pages and ad copy.
- Working with Dynamic search ads, Remarketing, and dynamic remarketing.
- Overseeing the process of audience targeting and keyword selection.
- Finding ways for reducing click frauds.
- Staying aware of latest SEM and PPC trends.
- Maintaining strategic partnerships with vendors and PPC ad platforms.
- Suggesting and developing campaigns across various channels, especially social networks.
Skills & Requirements:
- Proven PPC skills, optimization techniques, and bid management.
- Experience with a content management system (e.g. WordPress).
- Sound knowledge of online analytics tools (e.g. Google Analytics, Web Trends, Tableau).
- Familiarity with various online marketing platforms (e.g. Facebook, AdWords, Yahoo).
- Sound knowledge of digital marketing and SEO principles.
- Sound knowledge of XML and HTML.
- Advanced knowledge of Microsoft Excel and PowerPoint.
- Excellent writing proficiency and content creation skills.
- Creating Thinking.
Location: Delhi, Janakpuri West
Experience: 3 to 6 years
Salary: 20,000 50,000 Per Month
