This role reports to the Associate Director - Programmatic
3 best things about the job:
- You will be the owner of transforming the agency s digital media buying from manual insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
- It s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business
- Working with cross-functional teams to drive efficiency and automation at scale.
In this role, your goals will be:
In 3 months:
- Bed down and understand the programmatic setup across the business
- Build out a road-map for what is required to grow the programmatic buying business moving forward
In 6 months:
- Participate in business proposals, leading the programmatic element and supporting in group pitches.
- Ensure that we offer a coordinated and integrated operation with the wider business
- Isolate new business prospects and help grow revenue for existing client
In 12 months:
- Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
- Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients
What your day job looks like at GroupM:
- Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
- Lead the training and growth of your local programmatic team
- Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
- Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
- Serve as point of escalation for your team and take ownership of resolving challenges
- Provide career development and coaching for your team
- Line manage 2-5 direct reports with as many as 10 indirect reports
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
- Provide support to in capacity planning & resource management for the team
- Present strong and effective communication across all level
What you ll bring:
- Working experience in Agency, Trading Desks or Programmatic Tech Partners
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
- Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
- Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person
Minimum qualifications:
- 3+ years professional experience with digital media preferably within a media agency/trading desk
- Experience in Google Marketing Platform (DV360, CM, GA360).
- Experience in top AdTech & MarTech platforms.
- Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
- Hands on experience and knowledge on programmatic platforms.
- Clear thought process & strategy to build on existing businesses.
- Competent in all Microsoft office software
