Executive - Media Planning

DESIGNATION: Executive - Media Planning

DEPARTMENT: Media Planning

JOB SUMMARY:

A Media Planner enables a client to maximize the impact of their advertising campaigns using a range of media. They combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

KEY RESPONSIBILITIES:

• Primary & Secondary Research
• Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
• Scheduling the plan as per different parameters in order to achieve greater visibility
• Support the team in the overall planning process and optimization
• Campaign tracking, measurement, evaluation and reporting on ongoing client activities
• Formulation of television reports on monthly basis
• Mapping of Competitors activity and Category study
• Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
• Presenting the Pre & Post Campaign Analysis in the form of a Deck
• Day to day campaign updates/delivery
• Work on various Pitch presentations
• Evaluating the Plan on BARC and carrying out day to day data crunching for the clients

PROFILE REQUIREMENTS:

• 2 -3year of agency experience
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

PREFERRED SKILLS:

• Research and analytical thinking skills
• Excellent written and verbal communication skills
• Well versed with MS Office
• Software Knowledge- BARC, IRS, MAP

About Havas

Founded in 1835 in Paris, Havas is one of the world's largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017.

Further information about Havas is available at www.havas.com.

About Havas India

Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.

As one of India's fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

For more information, visit https://in.havas.com/ and follow Havas India on social media.

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework Mx to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks Havas Media, PivotRoots and Arena Media, and specialist brands Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).

For more information, visit https://in.havas.com/ & follow Havas Media Network on social media.