Executive Marketing Manager

Responsibilities:

l Analyzing business potential, conceptualize & execute strategies to drive sales, augment turnover and achieve desired targets.

l Deploying suitable market research tools to gauge market trends & competitor activities, consumer behavior, etc. to gain a competitive edge.

l Driving marketing initiatives to achieve goals. Initiating and developing relationships with target organizations for business development.

l Manage all marketing strategies and campaigns by working with vendors and marketing team members

l Support insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups

l Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads.

l Proactively monitor emerging trends within the insurance and marketing industry, flagging relevant reports to managers, as needed.

l Track marketing campaigns, events, e-marketing and subscriber lists, and other necessary information in CRM systems.

l Work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral.

Requirements and Skills:

l Marketing in Corporate General Insurance.

l Work in customer relationship management.

l Managing and directing a sales team.

l Excellent written and verbal communication skills.

l Dedication to providing great customer service.

l Work as sales team member.