BHANDARI WAREHOUSING AND LOGISTICS PRIVATE LIMITED is looking for Executive Marketing to join our dynamic team and embark on a rewarding career journey
- We are seeking a dynamic and experienced Executive Marketing professional to join our team
- As an Executive Marketing, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, generate leads, and support business growth
- You will lead a team of marketing professionals and collaborate with cross-functional teams to execute marketing campaigns and achieve organizational objectives
Key Responsibilities:
- Marketing Strategy: Develop and implement comprehensive marketing strategies aligned with the company's goals and objectives
- Conduct market research and analysis to identify target audiences, market trends, and competitive landscape
- Define positioning, messaging, and value propositions to differentiate the company's products/services in the market
- Team Leadership: Lead and manage a team of marketing professionals, providing guidance, mentorship, and support
- Set clear goals and objectives, monitor performance, and provide regular feedback
- Foster a collaborative and high-performing work environment, promoting teamwork, creativity, and continuous learning
- Brand Management: Drive brand development and ensure consistent brand messaging across all marketing channels
- Develop and maintain brand guidelines, including visual identity, tone of voice, and brand positioning
- Monitor brand performance, track brand equity, and implement strategies to enhance brand awareness and perception
- Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across multiple channels, such as digital advertising, social media, content marketing, email marketing, events, and PR
- Collaborate with internal and external stakeholders to develop campaign strategies, creative assets, and marketing collateral
- Monitor campaign performance, track metrics, and make data-driven decisions to improve results
- Digital Marketing: Oversee digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and online advertising
- Stay updated on digital marketing trends and technologies to drive innovation and ensure effective utilization of digital channels
- Lead Generation and Conversion: Drive lead generation efforts by implementing effective lead generation strategies, optimizing lead nurturing workflows, and leveraging marketing automation tools
- Collaborate with sales teams to align marketing activities with lead conversion and revenue goals
- Implement lead tracking and reporting mechanisms to measure marketing ROI
- Market Collateral and Content Development: Manage the development of marketing collateral, sales materials, presentations, and other content assets
- Collaborate with subject matter experts and content creators to develop compelling and informative content that resonates with target audiences
- Ensure consistent messaging and branding across all marketing materials
- Analytics and Reporting: Establish key performance indicators (KPIs) for marketing initiatives and campaigns
- Track, analyze, and report on marketing performance metrics and campaign effectiveness
- Provide actionable insights and recommendations based on data analysis to optimize marketing strategies and tactics
Qualifications and Requirements:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field
- Proven experience in a leadership role in marketing, with a track record of successful marketing strategy development and execution
- Strong knowledge of marketing principles, techniques, and best practices
- Excellent understanding of digital marketing channels, tools, and analytics
- Familiarity with marketing automation platforms and CRM systems
- Demonstrated experience in managing and leading a marketing team
- Strong analytical and problem-solving skills, with the ability to use data to drive marketing decisions
- Excellent communication and interpersonal skills, with the ability to effectively convey complex ideas to stakeholders at all levels
- Creativity, innovation, and a strategic mindset
- Ability to work effectively in a fast-paced and dynamic environment, managing multiple priorities and deadlines
- Experience in the industry or market relevant to the company's products/services is a plus
