OBJECTIVE :
As a Field Executive in the B2B sector, my primary objective is to leverage my skills, industry knowledge, and proactive approach to drive the company's business growth. I aim to excel in executing field sales strategies, establishing meaningful relationships with clients, and contributing to the overall success of the organization.
Roles and Responsibilities:
- Customer Acquisition:
- Identify and prospect potential B2B clients in the designated geographic area.
- Conduct field visits to generate leads and convert them into customers.
- Sales Presentations:
- Deliver compelling presentations about the company's products/services to potential clients.
- Relationship Building:
- Build and maintain strong, long-lasting relationships with existing clients and key decision-makers.
- Field Sales Planning:
- Develop and implement effective field sales plans to achieve sales targets.
- Collaborate with the sales team and other departments to align field activities with overall company objectives.
- Order Management:
- Facilitate the order process, ensuring accurate and timely order placements.
- Coordinate with internal teams to fulfill client orders and manage logistics efficiently.
- Reporting and Documentation:
- Maintain accurate and up-to-date records of field sales activities.
- Submit regular reports on field visits, sales achievements, and market feedback
Requirements
Key Result Areas (KRAs) :
- Sales Target Achievement:
- Achieve and exceed monthly, quarterly, and annual sales targets set for the assigned territory.
- Customer Acquisition:
- Generate new B2B business leads and convert them into profitable customers.
- Increase the customer base and market share within the designated geographic area.
- Client Retention:
- Maintain and strengthen relationships with existing clients to ensure repeat business and customer loyalty.
- Reduce customer churn and address any concerns or issues promptly.
- Market Penetration:
- Expand the company's presence in the market by identifying and tapping into new business opportunities.
- Increase market share through effective field sales strategies.
- Order Value and Volume:
- Increase the average order value from clients through upselling and cross-selling.
- Monitor and enhance the volume of orders from existing and new clients.
- Field Sales Planning and Execution:
- Develop and execute effective field sales plans aligned with organizational goals.
- Ensure efficient and productive use of time during field visits.
- Sales Pipeline Management:
- Maintain a healthy and active sales pipeline by consistently adding new prospects and advancing existing opportunities.
- Provide regular updates on the status of sales opportunities.
- Market Intelligence and Reporting:
- Stay informed about industry trends, competitor activities, and market conditions.
- Provide timely and accurate reports on field visits, market feedback, and competitor analysis.
Key Result Indicators (KRIs) :
- Sales Revenue:
- Key Indicator: Monthly, quarterly, and annual sales revenue generated.
- Measure the monetary value of sales achieved within the assigned territory.
- New Business Accounts:
- Key Indicator: Number of new B2B clients acquired.
- Track and report the growth in the customer base through successful acquisition of new business accounts.
- Customer Retention Rate:
- Key Indicator: Percentage of existing clients retained.
- Measure the effectiveness of efforts to maintain and strengthen relationships with current clients.
- Market Share Growth:
- Key Indicator: Increase in market share within the designated geographic area.
- Monitor and report the company's market share compared to competitors.
- Average Order Value:
- Key Indicator: Average monetary value of orders secured.
- Track the average value of orders to assess the effectiveness of upselling and cross-selling strategies.
- Sales Pipeline Progression:
- Key Indicator: Movement of opportunities through the sales pipeline.
- Monitor the advancement of leads through various stages in the sales process.
- Lead Conversion Rate:
- Key Indicator: Percentage of leads converted into customers.
- Evaluate the efficiency of converting potential clients into actual business accounts
Benefits
SKILLS REQUIRED:
- Sales Revenue
- New Business Accounts 3.Customer Retention Rate 4.Market Share Growth 5.Sales Pipeline Progression 6.Compliance Adherence
