Key Skills
- Strategy and Campaign Development
- Email Content Creation and Optimization
- Email Campaign Execution and Automation
- List Management and Segmentation
- Lead Generation
- Performance Analysis and Reporting
Good to have
Email Marketing tools Apollo.io
Skills & Responsibilities
- Collaborate with cross-functional teams to identify target audience segments and tailor campaigns accordingly.
- Develop and implement effective email marketing strategies aligned with business objectives.
- Create comprehensive email marketing plans, including content, design, and segmentation strategies.
- Craft engaging and persuasive email copy, subject lines, and calls to action.
- Excellent knowledge of LinkedIn & Email Marketing tools ex. Apollo. in
- Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR. Knowledge of Opt-Out and other email legal policies (Email Privacy acts) in the United States, and Middle East countries.
- Prospecting, generating, qualifying, processing, and following up on leads and appointment setting for the US sales team. Assist with marketing events as needed.
- Strong IT industry experience selling software solutions for Microsoft Tech (MS Office, SharePoint, Dot Net, ServiceNow, Power Platform, MS Dynamics NAV/Business Central, etc)
- Generate 4 - 5 MQLs (marketing qualified leads/inquiries) monthly.
- Good Business Communication (Spoken and Written)
Qualification
Bachelor's / Master's degree in Business, Marketing, or a related field
Relevant industry experience (e.g., IT solutions, software sales) is a plus.
Certification
Email Marketing, LinkedIn Marketing, Lead Generation, Business Development
