What is the role
Xoxoday is looking for a field marketer who can champion Xoxoday's global marketing activities by building a mindshare amongst targeted persona with activities like field events and webinars. The role requires you to deeply understand the problems we solve and the context of our target personas to come up with messaging around the topical campaigns. This is a cross-functional role that requires a close partnership with our sales, product, and marketing teams.
Key Responsibilities
- Understand our target audience and personas, design experiments, develop events strategies, and drive execution of campaigns.
- Handle end-to-end events execution including identifying vendors, negotiating, and handling the logistics.
- Plan and execute pre-event campaigns, social media promotions, and post-event campaigns to generate leads
- Create global marketing activations using events and webinars, and measure and report the pipeline generated and ROI from events and webinars
What are we looking for
- You have at least 2+ years of experience in offline and digital events marketing for international SaaS products.
- You have strong cross-functional skills, including working with analytics, product, content, marketing agencies, and other marketing teams.
- Should be good in communication & negotiation skills.
- Experience of working within the US, and European markets for similar roles would be a plus.
