Top 3 Responsibilities:
- As an IC, build cross-channel engagement products & journeys that keep our customers coming back to our app & stores to buy more.
- Drive the cross-functional GTM & program management of those products & journeys to ensure customer & business success.
- Tell quant & qual stories w.r.t. the engagement charter to the rest of the team for feedback, iteration, & improvement.
Top 5 Must Haves:
- 3 years of ecommerce engagement & retention experience, including at least 1 year in a product management role.
- Strong hands-on work experience with engagement tools like Clevertap and WhatsApp for Business.
- Strong discernment w.r.t. the effectiveness & persuadability of engagement copy & content.
Top 3 Good to Haves:
- Experience with healthcare brands.
- Experience building & managing loyalty & gamification programs
- Apart from English, Proficiency in Hindi / Bengali / Marathi
Top 5 things we evaluate in the selection process:
- Skills in operating the tools of the trade like Clevertap and WhatsApp for Business.
- PM skills w.r.t. Consumer empathy, problem definition, feature specification, and requirements articulation.
- Quant skills including metrics analysis & story-telling from A/B test results
- Problem identification and approach to take a stab at solving them
- Whether you come with batteries included
OKR's
- A high visibility full-stack role in a flat org with opportunity to directly work with & learn from seasoned leaders.
- Competitive compensation with ESOPs & hybrid/remote friendly work.
- A terrific problem space in a durable business (7 years done, decades to go) that involves shifting consumer trust towards affordable generic medicines in a market where chronic diseases secure a consistent demand.
- Opportunity to rotate into other pods after a year or so for a well-rounded PM experience.
- A real opportunity to directly make a material difference to the lives of crores of Indians. Imagine
- Steve Jobs telling John Sculley Do you want to sell sugar water for the rest of your life, or come with me and change the world
