Job Title: Email Marketing Specialist
Location: Noida 63
Company: Tech Zenon IT Solutions
Employment Type: [Full-time/Part-time/Contract]
Job Description:We are seeking a talented and results-driven Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for planning, creating, and executing email marketing campaigns that drive engagement, nurture leads, and convert prospects into customers.
Key Responsibilities:- Develop and execute end-to-end email marketing campaigns that align with business goals.
- Manage and build email lists, ensuring they are clean, segmented, and up-to-date.
- Create compelling email content, including subject lines, body copy, and calls-to-action, to improve open and click-through rates.
- Design visually appealing email templates using HTML/CSS or email marketing tools.
- Analyze campaign performance data (e.g., open rates, click rates, conversions) and provide actionable insights for continuous improvement.
- Optimize email campaigns through A/B testing (e.g., testing subject lines, content variations).
- Ensure all emails comply with current email best practices, privacy policies, and CAN-SPAM regulations.
- Work closely with the content, design, and product teams to ensure alignment and cohesion across all marketing efforts.
- Monitor industry trends, tools, and technologies to enhance email marketing strategies.
- Personalize email communications to specific customer segments to improve engagement and drive results.
