Job Title: Email Marketing Specialist
Company: Teceze
Location: Chennai/On-site
About Teceze:
Teceze is a global end-to-end IT product and services company, committed to delivering innovative solutions and exceptional customer service. As a leader in the IT industry, we pride ourselves on our dynamic and inclusive work environment that fosters creativity and growth.
Job Description:
We are seeking a talented and driven Email Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in email marketing, with a passion for creating engaging and impactful campaigns that drive results. As an Email Marketing Specialist at Teceze, you will play a crucial role in developing and executing email marketing strategies to enhance our brand presence and drive customer engagement.
Key Responsibilities:
- Develop and implement effective email marketing strategies to achieve business goals.
- Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
- Design and optimize email templates for maximum engagement and conversion.
- Segment email lists based on target audience criteria and personalize email content accordingly.
- Monitor and analyze email campaign performance, providing insights and recommendations for improvement.
- Conduct A/B testing to optimize email content, subject lines, and call-to-actions.
- Collaborate with the marketing team to align email marketing efforts with overall marketing strategies.
- Ensure compliance with email marketing best practices and industry regulations.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in email marketing, preferably.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
- Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for detail and design.
- Ability to analyze data and derive actionable insights.
- Strong project management skills and ability to meet deadlines.
- Familiarity with HTML/CSS for email template customization is a plus.
Why Join Teceze
- Opportunity to work with a global leader in the IT industry.
- Collaborative and inclusive work environment.
- Professional growth and development opportunities.
- Competitive salary and benefits package.
Join Teceze and be a part of our journey to revolutionize the IT industry with cutting-edge solutions and unparalleled customer service. We look forward to welcoming you to our team!
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