:
As an Email Marketing Specialist, you will:
- Conceptualize, plan, and execute strategic email
campaigns to engage and convert the target audience.
- Develop strategies that align with business
goals and drive long-term engagement.
- Coordinate with content writers and design teams
to create compelling content and visually appealing email templates.
- Maintain and manage email lists for accuracy and
regulatory compliance.
- Segment lists based on demographics,
preferences, and behaviors to personalize communication and improve targeting.
- Write engaging copy that aligns with the brand
voice and resonates with the audience.
- Incorporate appealing visuals and persuasive
calls-to-action to optimize engagement and conversions.
- Utilize data analytics tools like Google
Analytics to track key performance metrics (KPIs) such as open rates,
click-through rates, and conversions.
- Implement A/B testing to optimize email elements
and improve campaign effectiveness.
- Adhere to regulatory guidelines (e. g. , CAN-SPAM
Act) and best practices for email marketing.
- Maintain email list hygiene and ensure data
accuracy.
Requirements Skills Required:
- Minimum of 10+ years of
relevant experience in email marketing.
- Proficiency in using CRM and marketing
automation platforms to manage campaigns and customer data.
- Ability to analyze campaign performance and
derive actionable insights from data.
- Familiarity with tools used for lead capture and
nurturing.
- Experience in conducting tests to optimize email
content and design.
- Competence in leveraging automation tools to
streamline campaign processes and workflows.
- Strong writing skills to create compelling email
copy that drives engagement and conversions.
- Understanding of visual design principles to
collaborate effectively with design teams.
- Ability to interpret data and metrics to make
informed decisions and improve campaign performance.
- Capable of managing end-to-end campaign
execution from planning to analysis.
- Stay updated with industry trends and
implement innovative approaches to enhance email marketing effectiveness.
