Job Title: Email Marketing and Outreach Executive
Job Description:
We are looking for an Email Marketing and Outreach Executive to join our team. The ideal candidate should have strong research abilities, excellent written communication skills, and a deep understanding of outreach strategies tailored to each client's unique business needs. This role requires someone who can effectively manage email campaigns, build genuine client relationships, and coordinate closely with our social media and SEO teams.
Key Responsibilities:
Client Research and Outreach
- Identify potential clients and companies through LinkedIn, directories, search engines, and other tools.
- Use email-scraping tools to gather relevant contact information for outreach.
Personalized Email Outreach
- Craft customized emails tailored to the specific client's vision, business type, and industry, avoiding generic templates.
- Initiate meaningful connections to promote our products/services and facilitate meeting setup
Follow-ups and Relationship Building
- Conduct timely follow-ups on emails to maintain and nurture client interest and engagement.
- Track conversations and adapt follow-up strategies based on client responses.
Database Management
- Maintain accurate records of emails sent, responses received, and ongoing conversations.
- Classify clients and companies by industry, product type, location, season, and outreach results for organized follow-ups.
Client Profiling and Targeting
- Segment clients and companies based on industry, product, location, and season to ensure targeted and relevant outreach.
- Understand the nature of each business to tailor approaches, using additional information gathered on each prospect.
Cross-Department Collaboration
- Coordinate closely with the Social Media and SEO teams to align outreach campaigns with broader marketing goals.
Key Qualifications:
- Proficiency in English with excellent writing skills.
- Basic understanding of business outreach and client profiling.
- Experience with LinkedIn and email-scraping tools is an advantage.
- Ability to research and understand a client's industry, product, and business vision for customized outreach.
- Strong organizational skills to maintain accurate records of outreach activities and client conversations.
- Team player who can collaborate effectively across departments.
How to Apply:
If you're passionate about email marketing and ready to make an impact, please send your resume and cover letter to [Confidential Information] or Direct Connect on - 9571175788.
