Design and execute direct email marketing campaigns for various vertices
Administer marketing automation - creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset management
Create user personas and segmentation rules to create compelling content strategies and customer journeys
Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks
Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization
Develop overall email marketing strategies to meet clients objectives
Own and maintain marketing specific dashboards in software
Establish, document, and maintain scalable processes that ensure best practices in campaign and lead management Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms
Launch and run automated drip email campaigns for the company / clients to generate leads
Create monthly newsletters for various updates and knowledge sharing
Ensure emails follow industry policies and best practices
