Job Title: Email Marketing Specialist
Location: Hyderabad, India
About Akrivia HCM:
Akrivia HCM is a leading SaaS provider that offers a comprehensive HRMS platform designed for mid-market and enterprise customers. Our mission is to streamline HR processes with a focus on employee lifecycle management, payroll, and global compliance. We are looking for an experienced Email Marketing Specialist to take ownership of executing targeted ABM campaigns and drive engagement with key accounts.
Role Overview:
We are seeking a strategic, results-driven Email Marketing Specialist to develop and execute account-specific marketing programs to accelerate pipeline and drive revenue for our SaaS product, Akrivia HCM. The candidate will take full ownership of the end-to-end ABM process, from audience segmentation, content creation, and campaign configurations, to personalized marketing for high-value accounts. The ideal candidate will have experience in B2B SaaS marketing, strong analytical skills, and the ability to work across teams to deliver measurable results.
Key Responsibilities:
- End-to-End Campaign Management: Own and manage account-based marketing (ABM) campaigns from inception to execution and analysis, ensuring the campaigns are targeted and effective.
- Account Segmentation & Strategy: Work closely with the sales team to identify high-value accounts and build tailored strategies for engaging with decision-makers within these accounts.
- Content Development: Develop and manage account-specific content such as white papers, case studies, blog posts, emails, and landing pages. Tailor the messaging to meet the specific needs of each account.
- Configuration & Tools Management: Be responsible for the configuration and use of ABM tools(Zoho Marketing Automation, or similar marketing automation platforms) to build, execute, and optimize ABM programs.
- Personalized Marketing: Develop highly personalized marketing tactics for key accounts, including custom landing pages, webinars, and direct mail to engage stakeholders at each stage of the buying cycle.
- Multi-channel Execution: Coordinate multi-channel campaigns across digital platforms (social media, email, paid ads, events) to reach target accounts.
- Sales Alignment: Collaborate with the sales team to ensure ABM programs are in alignment with sales goals. Provide marketing support and materials to sales enablement teams.
- Analytics and Reporting: Track and analyze ABM metrics to measure campaign effectiveness, report on results, and iterate on strategies to optimize performance.
- Lead Nurturing: Build and manage automated workflows for lead nurturing and pipeline acceleration with a focus on target accounts.
- Budget & Resource Management: Take full ownership of the ABM budget and ensure efficient allocation of resources for maximum ROI.
Requirements:
- Experience: 3-5 years of experience in B2B marketing, with a strong focus on account-based marketing (ABM), preferably in the SaaS or tech industry.
- End-to-End Ownership: Proven ability to take full ownership of ABM campaigns from planning, execution, and content creation to analyzing outcomes and refining strategies.
- Technical Skills: Proficiency in marketing automation platforms (Zoho, HubSpot, Marketo, Pardot) and CRM tools like Zoho CRM. Experience with ABM tools is a plus.
- Content Creation: Strong skills in content marketing, with the ability to write and develop content that resonates with target audiences and drives engagement.
- Strategic Thinking: Experience developing account segmentation strategies and tailoring messaging based on specific customer needs.
- Collaboration: Ability to work cross-functionally with sales, customer success, and product teamsto ensure alignment on ABM goals and objectives.
- Analytical Skills: Strong data analysis skills and experience using analytics to optimize campaign performance and report on key metrics.
- Communication Skills: Excellent written and verbal communication skills with the ability to create compelling content for different stages of the buyers journey.
- Education: Bachelor's degree in Marketing, Business, or a related field.
Nice to Have:
- Experience in HR tech or HCM solutions.
- Familiarity with Global payroll or Enterprise HRMS products.
- Prior experience in large enterprise ABM programs.
Why Join Us:
- Lead innovative marketing strategies in a fast-growing SaaS company.
- Play a key role in shaping Akrivia HCM's ABM efforts and driving revenue from top-tier accounts.
- Collaborative, dynamic, and growth-oriented work environment.
- Competitive salary and opportunities for personal and
