Skills:
Email Campaign Management, Marketing Automation, Copywriting, Email Analytics, List Segmentation, A/B Testing, CRM Integration, HTML/CSS,
Key Responsibilities
- Plan, design, and execute targeted email marketing campaigns to drive lead generation.
- Identify, build, and manage email subscriber lists using segmentation and database hygiene.
- Generate high-quality leads for digital marketing services and web development projects.
- Perform A/B testing to optimize email performance (subject lines, content, and CTAs).
- Analyze email campaign metrics (open rates, click-through rates, bounce rates) and provide actionable insights.
- Collaborate with sales and marketing teams to align email strategies with broader business goals.
- Ensure email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations.
Key Skills & Qualifications
- 1-2 years of experience in email marketing, lead generation, or related roles.
- Proficiency in email marketing tools like Mailchimp, HubSpot, or SendGrid.
- Basic knowledge of HTML/CSS for email template customization.
- Strong analytical skills to track and report performance metrics.
- Excellent communication and writing skills.
- Familiarity with IT services such as digital marketing and web development is a plus.
What We Offer
- Opportunity to work in a dynamic IT environment.
- Competitive salary and incentives.
- Career growth and learning opportunities.
