Plan and execute email marketing campaigns:
- Develop targeted email campaigns that nurture leads, promote products, and drive conversions.
- Craft engaging email copy that resonates with different customer segments.
- A/B test email subject lines and content to optimize campaign performance.
- Analyze email metrics and report on campaign results.
Manage website promotions:
- Create and implement engaging website banners, pop-ups, and landing pages.
- Utilize website personalization tools to tailor the shopping experience.
- Coordinate website promotions with other marketing channels for maximum impact.
- Analyze website traffic and conversion data to identify areas for improvement.
Stay on top of trends and best practices:
- Research and implement the latest e-commerce marketing trends and strategies.
- Analyze competitor activity and identify opportunities for differentiation.
- Collaborate with the marketing team and other departments to develop a cohesive strategy.
2+ years of experience in e-commerce marketing, email marketing, and/or digital advertising.
Strong writing and communication skills, with the ability to craft compelling marketing messages.
A data-driven approach to marketing, with experience in using analytics tools.
Experience with email marketing platforms (e.g., Omnisend, Mailchimp)
Excellent organizational and time management skills.
A passion for e-commerce and a desire to learn and grow.
Bonus points if you have:
- Experience with website personalization tools.
- Experience working with a design team or creating your own marketing materials.
