Working with the marketing team to develop and execute strategic email marketing plans and strategies.
Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.
Your tasks
Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
Design visually appealing email templates that are responsive across devices and browsers.
Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
Required skills and qualifications
A bachelor's degree in marketing, communications or a related field.
2+ years of experience as an email marketer or a marketing role.
Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.
Familiarity with HTML and CSS for email template customisation.
Proficiency in data analysis and reporting using tools such as Google Analytics.
Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
Creative thinking and the ability to develop engaging email content.
Strong attention to detail and organisational skills.
Ability to work effectively in a fast-paced and deadline-driven environment.
Preferred skills and qualifications
Outstanding copywriting and editing skills to craft engaging email content.
Familiarity with CRM integration systems and customer segmentation.
Understanding of email deliverability and reputation management.
Knowledge of email personalisation and dynamic content strategies.
Relevant certification in email marketing or related fields.
