Email Marketing Executive

Company Overview

AppSierra is a leading provider of technology-enabled solutions in today's digital economy. Our focus is on delivering human-centric products to market at lightning speed. We are trusted by hundreds of Fortune companies and employ extraordinary people who are committed to helping our clients succeed.

Job Overview

We are looking for a talented and passionate Email Marketing Executive to join our team at AppSierra. As an Email Marketing Executive, you will be responsible for developing and executing email marketing campaigns to engage and nurture our target audience. This is a great opportunity for someone who has a strong understanding of email marketing strategies and best practices and is excited to contribute to the growth of a dynamic company.

Qualifications and Skills

• 1-3 years of experience in email marketing
• Proficiency in email marketing platforms, such as Mailchimp or Constant Contact
• Strong analytical skills and ability to use data to drive decision-making
• Excellent written and verbal communication skills
• Creative mindset and ability to think outside the box
• Strong attention to detail and organizational skills
• Ability to work independently and as part of a team
• Knowledge of HTML and CSS is a plus

Roles and Responsibilities

• Develop and execute email marketing campaigns to drive engagement and conversion
• Segment and manage email lists to optimize deliverability and engagement
• Create and optimize email templates and landing pages
• Implement A/B testing to improve email performance
• Monitor and analyze email campaign metrics to identify trends and insights
• Stay up-to-date with industry trends and best practices in email marketing
• Collaborate with cross-functional teams to align email marketing with overall marketing strategy
• Assist in the development of email marketing strategies and plans