Ecommerce Specialist

CTC- 6-12 LPA as per experience

We are searching for an experienced E-commerce Marketing Specialist to create and execute new marketing strategies to increase our sales and revenue. In this role, you will collaborate with sales, marketing, and design teams and assist in developing content for our e-commerce website(s) with the goal of increasing online traffic and conversions.

As an E-commerce Marketing Specialist, you will create social media and website campaigns to boost user engagement and subsequent revenue. You will also need to monitor the performance of our campaigns and projects by using tools like Google Analytics, Cyfe, Supermetrics, etc. Good knowledge of Shopify and other e commerce website is important.

Responsibilities

Create, review, and update content on e-commerce websites in collaboration with design, marketing, and product development teams

Create guidelines and procedures for content creation and new product listings

Develop monthly marketing plans to increase digital sales on our website and other digital platforms

Create digital marketing strategies that are in line with our business goals and messaging

Analyze customer feedback to improve user experience, adjust ongoing campaigns, and increase traffic on all digital platforms

Execute ad campaigns on search engines

Conduct A/B testing

Monitor and analyze relevant metrics to evaluate the performance of each marketing campaign and create reports for the Marketing Manager

Requirements

Bachelor's Degree in Marketing, Business, or Communications

3+ years of experience in Digital Marketing

Hands-on knowledge of web analytics and optimization tools (primarily Google Analytics)

Strong understanding of digital marketing best practices

Experience with A/B testing and performance analysis

Proven track record in online sales or marketing campaign management is a plus

Strong communication and analytical skills

Experience with e commerce websites like Shopify is mandatory.