Company Description
Janasya is a fashion brand based in Surat that caters to the needs of modern Indian women. We strive to innovate and provide comprehensive wardrobe solutions for every mood and occasion. Our commitment is to deliver the best quality, value, and fit to our valued customers.
Role Description
This is a full-time on-site role for an Ecommerce Coordinator at Janasya in Surat. The Ecommerce Coordinator will be responsible for day-to-day tasks related to managing and optimizing the brand's website.
This includes
- Overseeing customer service, sales, and communication with a focus on providing a seamless online shopping experience for our customers.
- Analyse market trends, consumer behaviour, and competitive landscape to identify opportunities for growth and differentiation in the D2C channel.
- Implement digital marketing strategies, including SEO, SEM, email marketing, social media, and influencer partnerships, to drive traffic and conversion on the D2C platform.
- Monitor and optimize key performance indicators (KPIs) such as traffic, conversion rates, average order value, and customer lifetime value to maximize revenue and profitability.
- Develop and execute A/B testing and optimization strategies to improve website performance, user experience, and conversion rates.
Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Proven experience in D2C or eCommerce management roles, with a focus on driving direct-to-consumer sales and brand growth.
- Strong understanding of D2C business models, online retail platforms, and digital marketing tools.
- Proficiency in data analysis, reporting, and performance tracking to drive data-driven decision-making.
- Excellent communication, collaboration, and project management skills to work effectively across teams and with external partners.
- Knowledge of SEO best practices, digital advertising, and customer acquisition strategies in the D2C space.
- Knowledge of fashion industry and trends is a must.
